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Ambush Marketing

Published by Arjun Narayan on 28th April 2007

Filed Under General Gyaan

Just saw this advertisement by Kingfisher Airlines. [via blog post on India Uncut]. A classic case of Ambush Marketing.

Reminded me of a similar exercise which Pepsi had undertaken against Coke a few years ago.

This entry was posted on Saturday, April 28th, 2007 at 7:17 pm and is filed under General Gyaan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Ambush Marketing