Cashless Carnival

There is this new Appy Fizz ad which has been playing on the radio for the past 2-3 weeks in which the Indian cricket team is given barbed compliments throughout the ad. A must see and hear.

[youtube=http://www.youtube.com/watch?v=_H4r_Z6jD7Y] 

But, I really wonder if all the attention that the ad is grabbing is actually helping sales ?