(No Ratings Yet)
Loading ...Eyetracking tips for advertisers?
I came across this article, via Boing Boing, which talks about how content on news and other websites can be redesigned to help the readers get the story more quickly, remember more content and be more satisfied with the story experience.
I don’t intend to reproduce the article here or provide any snippets from there. You can read the entire article here.
But, there was this picture / research bit which interested me. It talks about the areas where men and women tend to focus when they are asked to comprehend information by looking at a picture. While the women settle on at the face, the men tend to focus on the face and the private anatomy as well. Ahem!
Probably, the advertisers can take a clue from here .. Our cricketers can be transformed into mobile billboards by pasting ads for say Lux, Fair and Lovely etc .. on their faces and other offerings for the men like Gillette, the liquor soda advertisements can be put around the areas where the men tend to focus more ?